Inappropriate Content
Russia, Nizhny Novgorod | 2020

City format billboards reminded me screens of smartphones, with endless and aggressive advertising and news feed. It’s a pity that there isn’t a function like in the Instagram with blocking some content automatically. Now when Russian government spent around 15 billion rubles on political campaign , this is especially necessary.
Hacking the advertising billboard allowed me to rethink this surface artistclly. And “hide” materials that are hard to read.